Welcome to the official IPFire branding guide. This page provides assets and usage guidelines for the IPFire logo and other visual elements. Whether you're writing an article, producing a video, or referencing us in a comparison chart — please follow these rules to keep the brand consistent.

Logo Downloads

  • PNG (transparent, 512x512) - For web & digital use
  • SVG (vector) - For print, scaling, and design
  • Monochrome - Use only on dark or noisy backgrounds
  • Inverted - Use only on dark backgrounds

If you need a custom size or format, contact us at press@ipfire.org.

Proper Logo Usage

  • Always maintain clear space around the logo (at least 150% of the logo height).
  • Use the logo at a legible size (minimum 24px height for screen).
  • Use the full logo (symbol + wordmark) unless otherwise instructed.
  • The logo must always appear on a solid, uncluttered background.
  • Things Not to Do
    • Don’t modify the logo colors.
    • Don’t crop, stretch, rotate, or distort the logo.
    • Don’t place the logo over images or patterns that reduce contrast.
    • Don’t use outdated logos from older versions of IPFire.

Brand Colors

Name Code Usage
IPFire Red █ #ff2e52 Primary Brand Color

Consistent use of these colors ensures brand recognition across platforms.

Attribution

When mentioning IPFire, always capitalise the “IP” and “Fire” in IPFire.

  • Correct: “We used IPFire to secure our network.”
  • Incorrect: “ipfire”, “Ipfire”, or “IP Fire”